Get your products found by the right audience with our advanced SEO services. We optimize your website structure, keywords, and content to rank higher on search engines, driving organic traffic directly to your online store.
Reach your target customers faster with our expertly managed PPC campaigns. We create targeted ads that appear when customers are ready to buy, helping you maximize your return on ad spend.
E-commerce thrives on social interaction. Our social media marketing services focus on platforms like Instagram, Facebook, and Pinterest, connecting your brand with an engaged audience and building a loyal community around your products.
Drive engagement with high-quality content that educates and inspires your customers. From blog posts and product descriptions to email campaigns, our content strategies are crafted to boost customer trust and encourage repeat purchases.
Increase your website’s effectiveness with our CRO services. By optimizing your sales funnel, we ensure your visitors become paying customers, helping you achieve higher revenue with existing traffic.
Nurture customer relationships and keep your brand top-of-mind with email marketing. Our retargeting services help re-engage previous visitors, encouraging them to return and complete their purchase.
Consultation & Analysis
We begin with an in-depth consultation to understand your goals, challenges, and customer demographics. Then, we conduct a full analysis of your store, whether it runs on Shopify, WooCommerce, BigCommerce, or Magento, auditing site architecture, product and collection taxonomy, page-speed and Core Web Vitals, structured product data (Product, Offer, and Review schema), and your existing Google Merchant Center feed. We map your current keyword footprint against demand we pull from Google Search Console, GA4, and Search Console's query data to find the gap between what shoppers search and where your catalog ranks today.
Strategy Development
Based on our findings, we craft a custom digital marketing plan aligned with your e-commerce goals, ensuring each strategy targets your ideal customers and maximizes your ROI. For most catalogs we prioritize the money pages first: category and collection pages that capture high-intent non-branded search, then product-detail pages, then supporting blog and buying-guide content that feeds internal links down to those pages. We model expected return by channel so you know which lever, organic SEO, paid search, paid social, or email and retargeting, earns the cheapest incremental order before we spend a dollar.
Implementation
Our team gets to work executing your tailored strategy across local SEO, a conversion-focused web design, and more, optimizing every aspect to bring in more traffic, increase engagement, and drive conversions. On the technical side that means fixing crawl waste from faceted-navigation and parameter URLs, deduplicating thin or out-of-stock product pages, writing unique meta titles and descriptions at the template level so they scale across thousands of SKUs, and tightening internal linking with our ecommerce SEO and eCommerce optimization playbooks. On the paid side we build eCommerce PPC and Shopping campaigns around product margins, not just clicks.
Monitoring & Optimization
We continually monitor the performance of your campaigns, making data-driven adjustments to optimize results. Each month we report on the metrics that actually move revenue, organic and paid sessions, add-to-cart and checkout conversion rate, average order value, return on ad spend, and assisted-conversion paths, then run structured A/B tests on product pages and ad creative through our conversion rate optimization process. Our commitment to ongoing improvement means your strategy evolves with the market, keeping your store competitive through every seasonal peak and algorithm update.
Your success is our mission. At 720 Digital Marketing, an AI-first agency based in Franklin, TN, we focus on delivering measurable results and helping e-commerce businesses thrive in a dynamic digital landscape through our full range of digital marketing services. Contact us today to schedule a consultation and discover how we can help your online store reach new heights.
