Small Business SEO Services

Small business SEO services are tailored strategies that help a smaller company rank higher in organic search on Google, Bing, and other engines without an enterprise budget. The work usually combines on-page SEO (titles, headings, content, and keyword targeting), technical SEO (site speed, mobile usability, indexing, and structured data), local SEO and Google Business Profile optimization, and steady content and link building. The focus is on the searches your real customers actually type, so more of the right people find you and turn into calls, bookings, and sales.

The cost of small business SEO services varies based on several factors. On average, small businesses invest between $500 and $3,000 per month for comprehensive SEO services. For hourly-based SEO, rates typically range from $50 to $100 per hour, depending on the scope and expertise required.

Absolutely, SEO works for small businesses! As a long-term strategy, SEO consistently drives traffic, leads, and conversions to your website. With the right approach and a reliable agency partner, small business SEO can steadily boost your bottom line and fuel the growth of your business.

SEO, or search engine optimization, is a set of techniques that help websites rank well on search engine results pages for relevant search terms. With a smart SEO strategy, you can improve the quantity and quality of traffic to your website through organic search results.

SEO involves improving your website in accordance with user needs and Google’s algorithms, which aim to rank the most relevant, useful content for searchers. SEO techniques aim to make your website easier for users and search engine crawlers to understand and make your site more valuable to users.

SEO encompasses a wide range of techniques, including:

Keyword research
Link building
Content creation
Local listings like Google Business Profile
An SEO company puts these techniques into action a few ways, like by adding relevant keywords to your content, making your site more user-friendly through web design, earning links from reputable sources, and much more.

Search engine optimization or SEO services are digital marketing services that improve rankings in search results for keywords relevant to a given business. These improved rankings increase the business’s visibility in search engines and drive qualified traffic to its website. For the best results, website SEO services should include a custom strategy and various types of SEO tactics, including on-page, off-page, and technical SEO.

Prices for SEO services depend on several factors, including the SEO agency, SEO strategy, and existing SEO of the website. On average, businesses invest $1500 to $5000 per month into SEO services. For SEO consulting services, hourly rates range from $100 to $300.

Various factors determine the ideal SEO plan for your business, but here’s an overview of which services work best for which companies.

Local SEO is best for reaching users in your local area. It works best for businesses that have physical locations or serve specific regions. Local listing sites like Google Business Profile are popular in local SEO.


Ecommerce SEO is for businesses that sell products online and can help relevant shoppers discover your online business and its products.


Enterprise SEO is SEO for large businesses or businesses with large websites. Enterprise SEO strategies often have more of a focus on broad, short-tail keywords.

Whichever type of service you choose, a complete SEO plan covering aspects of SEO such as on-page optimization, off-page optimization, and technical SEO is typically the most effective approach. An SEO company can help determine the right plan for you.

When it comes to selecting an SEO service provider, you have various options, including freelancers, consultants, agencies, and in-house teams. With so many choices available, here are our tips, drawn from our hands-on experience, to help you choose the right SEO company:

Define Your SEO Goals
Before hiring an SEO team for your website, take time to determine your business objectives. Consider what you aim to achieve, how much you are willing to invest, and the level of involvement you expect from your team in managing SEO. Understanding your goals, budget, and responsibilities will help you create a shortlist of potential SEO agencies, making the selection process faster and more efficient.

Seek Transparency in Pricing, Deliverables, and Reporting
Professional SEO providers should be transparent about their pricing, deliverables, and reporting practices. If a provider is reluctant to share these details, it's a red flag. During your discussions, ensure freelancers, consultants, and agencies clearly outline what they will do for your business, the timeline, and the costs involved. Avoid signing with providers who lack transparency.

Evaluate Case Studies, Reviews, and Certifications
Focus on established SEO providers with trust signals such as case studies, reviews, and certifications. These indicators demonstrate their expertise and success in specific industries. Look for certifications like Google Premier Partner status, which is awarded to top-performing agencies. Prioritizing vetted providers will streamline your search and protect you from potential headaches.

Opt for Full-Funnel Marketing Solutions
If your business uses multiple digital marketing strategies like SEO, PPC, and social media, it's important to find an SEO provider that can integrate with or manage your entire omnichannel strategy. For example, 720 Digital Marketing offers full-funnel marketing solutions that support remarketing campaigns using organic search traffic. Choosing a full-service digital marketing agency can future-proof your strategy and enhance overall performance.

Meet Potential SEO Companies
Arrange meetings with your potential SEO providers via video call, phone call, or in person. These meetings allow you to understand their communication style, SEO methodology, and client experience, helping you determine if they are the right fit for your business. If an SEO service provider is unwilling to meet with your team, consider it a warning sign and continue your search.

By following these tips, you can find an SEO service provider that aligns with your business needs and helps you achieve your digital marketing goals.

Search engine optimization (SEO) goes beyond simply driving organic traffic; it's about converting that traffic into revenue. Our SEO services are designed to boost your company's revenue from organic traffic, enabling you to undertake bigger initiatives like expanding into new territories, launching new products, or giving back to the community. Here’s how we achieve these goals:

Target Keywords That Convert
We understand that every stage of the sales funnel is crucial. However, ranking well for bottom-of-the-funnel keywords provides quick revenue boosts. Our SEO experts conduct thorough keyword research to identify and prioritize keywords that attract and convert qualified leads or drive larger sales for your business.

Track SEO-Driven Sales from Conversion to Close
Our SEO services seamlessly integrate sales and marketing. Using our exclusive, proprietary technology, you can track which leads and sales originate from SEO efforts. This allows you to instantly calculate the return on investment (ROI) of your SEO campaigns.

Activate First-Party Data to Power Campaigns
Our comprehensive SEO services generate valuable first-party data through organic traffic. Your business can leverage this data for remarketing campaigns, email outreach, and more, supporting an effective omnichannel marketing strategy.

Leverage Industry-Leading SEO Experts
With 720 Digital Marketing, you have access to a skilled marketing team. Our experts specialize in SEO, content marketing, business consulting, and tech enablement, helping your business adapt to market changes and excel.

Learn how our SEO services can drive your business forward by focusing on converting organic traffic into revenue.