Custom Website Design

Custom website design services that help your business stand out online with a site built specifically for your brand. 720 Digital Marketing designs and develops custom websites from scratch, fast, secure, SEO-ready, and engineered to turn visitors into customers.

Website Proposal

Make a Strong First Impression

Visitors decide whether to stay or leave in a fraction of a second. If your site feels slow, dated, or hard to navigate, most of them move on to a competitor before they ever read a word about what you offer.

A custom website gives you a better shot at keeping them. We design sites around your brand and your customers, with clean layouts, fast load times, and clear paths to the action you want people to take.
Web design

Google

Trusted
Marketing Agency

Facebook

Trusted
Marketing Firm

Yelp

Trusted
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Custom Website Design That Delivers Real Results

Turning Ideas Into Measurable Growth

We have helped organizations across many industries refresh their online presence with custom website design. These examples show what is possible when you work with a team that takes the time to understand your brand and your goals.
TANDEM PSYCHOLOGY

+500%

Organic Visitors

+116%

Lead Form
Entries
Tandem Psychology came to us to strengthen its lead generation. We built a conversion-focused custom website and paired it with SEO to improve the practice's local visibility. As a result, Tandem Psychology saw a 500% increase in organic visitors compared to the prior year.
RUB TESTER MANUFACTURER AND SUPPLIER

+450%

Conversions
Year-over-Year

+62%

Fresh Visitors
Year-over-Year
A leading supplier of inspection equipment needed a custom e-commerce site built and configured for online sales. We set up shipping through a UPS integration in the CMS so customers could check out directly. After the new site launched, the client saw a 450% year-over-year increase in conversions.
HEALTH INSURANCE PROVIDER

10X

Yearly
Income Expansion

+558%

Organic
Conversions
This U.S. health insurance provider partnered with our team on a custom website built to drive stronger client engagement. We added advanced lead tracking that fed directly into the firm's CRM. The work helped the client grow annual revenue from $200,000 to $2 million.

Custom Website Design vs. Templates: Which Is Right for Your Business?

Your website is one of your strongest marketing tools. It represents your brand around the clock and reaches customers wherever they are. But not every approach to building one gets you the results you want.

The first decision comes down to this: a template, or a custom build.
web design

Template-Based Websites

A template is a pre-built layout that lets a designer drop your content into a ready-made structure.

You can adjust some things, like colors, fonts, and images. Beyond that, the design is largely fixed. Templates save time and money up front, but they limit how much you can customize and how distinct your site can feel.

Custom Website Design

A custom website is designed from the ground up, with components built specifically to fit your brand and your goals. Custom design usually costs more than a template, but it delivers advantages that pay off over time.

A custom-built site is friendlier to search engines, easier for visitors to use, more distinctive, and far more scalable than a template.
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Built to Convert

Conversion-Focused Design
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Digital Marketing Free Proposal Form
Stand Out Online With a Website Built Specifically for Your Brand

Why Custom Website Design Is the Better Choice

Build a Site Around Your Brand and Your Message

In a competitive market, a custom WordPress website can set your business apart. A custom build strips out the bloat and unused features that slow templates down, and no preset layout limits how you shape the look and functionality of your site.

With conversion-focused design, SEO-ready structure, and a solid technical foundation, custom website design is an investment worth making.

Here is how a project moves from idea to launch. First, a discovery call maps your customers, your offers, and the one action each page should drive. Next, information architecture and wireframes set the page order and the path to contact before any visual design begins. Then custom UI design is built in your brand colors, type, and voice, and developed mobile-first in WordPress so it loads fast on a phone. Before launch, every page is hand-checked for Core Web Vitals, heading structure, schema, and broken links, and tested across Chrome, Safari, Firefox, and Edge. After go-live, you get a short walkthrough so your team can edit content without code.

Still not sure custom design is the right call for your business? Consider these numbers:

-40% of shoppers have abandoned more than $100 in their cart because of a poor site experience (Liquid Web).
-72% of people will tell more than five others about a good experience on a website (Help Scout).
-88% of online visitors are unlikely to return to a site after a bad user experience (Northern Arizona University).

A custom website gives you a dependable online presence that meets your standards for quality, brand, and ease of use. Choose custom website design and make a strong impression on every visitor.

Professional custom website design and hosting helps expand your business's digital presence. Pair the build with technical SEO and conversion rate optimization so the new site keeps earning leads after launch.

Tools That Help Your Site Perform at Its Best

Strengthen Your Most Important Customer Touchpoint

From monitoring your site's health to improving your local visibility, our tools help your website work as hard as it can.

Performance Rating

Performance Rating reviews 150+ factors to assess how your site is performing, from visual design to user experience. It gives you a clear benchmark and practical recommendations to improve engagement and conversions.

Performance Metrics

Performance Metrics pulls data from multiple sources into one simple dashboard. Our team uses it to keep refining your site for better results and a stronger return on investment.

Intelligent Optimization

Get the benefit of AI-driven optimization paired with hands-on expertise. Intelligent Optimization uses smart tools to improve how your site performs and how visible it is in AI-powered search.

Regional Management

Simplify how you manage your local marketing with Regional Management. It helps businesses keep their brand consistent across multiple locations while saving time and cutting down on manual errors.

Custom Website Design Solutions

A Distinctive, Professionally Built Site for Your Business
WordPress Design
Hand your site over to our custom design team and work with experienced WordPress professionals. Our custom WordPress designers go beyond off-the-shelf themes and plugins to build a polished, one-of-a-kind site that reflects your brand.
Site Audit
We review your existing site to create a results-focused custom design. Our team runs usability testing and checks how your site performs across different browsers so the final build works well for the customers you want to reach.
Logo Design
Build a distinctive brand identity with a custom logo woven into your site. Our team creates three logo concepts and lets you choose the one that best represents your business. We also offer logo revisions at fair, transparent pricing.
Video Content
Attract and keep more visitors on your custom site with video that gets your message across quickly. Our video services include scriptwriting for voiceover and visuals, choosing talking points, animated graphics, and drone footage and photography.
Content Writing
About 59% of shoppers engage more with well-organized, thoughtfully designed web content than with plain, cluttered pages. Keep more visitors on your custom site with strong content. Our content team writes fresh, SEO-friendly articles and page copy that encourage visitors to explore and share what you publish.
E-Commerce Design
Give shoppers a better buying experience with our custom e-commerce design. We streamline the checkout flow, showcase high-quality product images, write persuasive descriptions, and highlight what makes your products stand out. Our pricing is built around your specific needs and budget.
Site Hosting
Open up more marketing options with a custom website package built to your specifications. Our design and hosting services give you strong reliability and uptime, solid site security, and improved SEO and overall performance.
Accessible Design
Our team builds sites that are accessible to people of all abilities. We make sure color contrast is appropriate, navigation is consistent, and keyboard navigation is enabled to support users with limited mobility.
CMS Integration
Add CMS features to your custom site to simplify how you create content and translate pages. Our team uses plugins and modern translation tools to manage your multi-language site within your CMS without the headaches.

Why Choose Us As Your Custom Website Design Partner

Better Results While Keeping Costs in Check

A lot of business owners underestimate the value of a custom-built site. Some skip it altogether because of the cost. Don't make that mistake.

Hand your custom website project to our team and enjoy these benefits:
Performance-Focused Websites
We build high-quality sites that pair sharp visuals with a smooth visitor experience. Every element is tuned to drive conversions. We go beyond standard templates to deliver custom options designed around your business's specific needs.
Budget-Friendly Custom Website Design Pricing
We offer affordable custom design pricing that works for businesses of every size. We help you get more value without cutting corners. From simple visuals to a full custom build, we make sure every dollar delivers.
Skilled Website Design and Development Professionals
Our team of experienced designers and developers has a strong track record of building sites that look great and run reliably. We handle every step, from initial planning and logo design to clean coding and site migration.
Creative Meets Data-Driven
We combine creative design with data-driven insight. Using our own AI-powered tools, our team fine-tunes every screen for search visibility and conversions.
No Long-Term Contracts
We work on flexible terms. That gives you the freedom to see how well we deliver before committing to anything long-term.
Cross-Industry Experience
From startups to established companies, we have worked with clients across a wide range of industries. Our custom website work makes sure your site meets the expectations of your particular field.
720 Digital Marketing Agency in Franklin Tennessee
725 Cool Springs Blvd Ste 600, Franklin Tn 37067

Frequently Asked Questions

Custom website design means building a site from your brand, content, and goals rather than dropping your business into a generic template. The layout, structure, and features are shaped around how your customers actually buy and what you want them to do. 720 Digital Marketing designs custom sites for Franklin and Middle Tennessee businesses that load fast, work on every device, and are built for search and conversions from the first wireframe, not bolted on afterward.
A typical project covers discovery and goal setting, information architecture and wireframes, custom UI design in your brand, responsive development, copy and on-page SEO, contact and lead forms, analytics and conversion tracking, and testing across browsers and devices before launch. 720 Digital Marketing also handles speed and Core Web Vitals optimization and basic schema so the site is ready to rank. After launch you get a site you own and can grow, with support if you need it.
Most custom websites take roughly six to twelve weeks, depending on page count and features. The timeline moves through discovery and sitemap, wireframes, design, build and content, then testing and launch. Sites with e-commerce, custom integrations, or heavy copywriting sit at the longer end. 720 Digital Marketing shares a milestone schedule up front so you always know which stage your project is in and what is needed from you next.
Template builders like Wix and Squarespace are quick and cheap, but you are limited to their layouts, their performance, and their SEO ceiling, and many businesses end up looking the same. A custom site is built around your content and conversion goals, with full control over speed, structure, and integrations, and no platform lock-in on what you can change. 720 Digital Marketing builds custom sites on flexible, SEO-friendly foundations so the site can grow with your business instead of capping it.
Yes. Every site is responsive, so it adapts cleanly to phones, tablets, and desktops, and it is coded for search from the start: clean markup, fast load times, a proper heading structure, schema, and optimized images. 720 Digital Marketing also wires in the technical SEO basics like XML sitemaps, metadata, and Core Web Vitals tuning, so your new site is ready to rank in Google and to be cited by AI answer engines, not just look good.
Most custom sites are built on WordPress, which gives you an easy-to-manage CMS, a huge ecosystem, and no licensing lock-in, so you can edit content yourself after launch. For projects that need it, 720 Digital Marketing also works with other modern stacks and e-commerce platforms. The platform is chosen to fit your needs, your team's comfort level, and the way you plan to grow the site, not forced to fit one tool.
Yes. 720 Digital Marketing can write the website copy, structured for both readers and search, using 720 AI for research and drafting with a human editor finishing every page. The team also handles or sources photography, icons, and graphics as needed. If you prefer to supply your own content, the design is built to fit it. Either way, the copy is written to match search intent and guide visitors toward contacting you.
Cost depends on the scope: number of pages, custom features, e-commerce, integrations, and how much copy and photography you need. A focused marketing site costs far less than a large site with online ordering or membership areas. 720 Digital Marketing scopes each project up front and gives you a fixed quote before work starts, so there are no surprises. The goal is a site that pays for itself through the leads and sales it generates, not the cheapest possible build.
Choose an agency that invests in understanding your goals and delivers proven, transparent results. Look for a partner who evaluates your needs thoroughly, sets realistic timelines, aligns strategies with your objectives, and provides consistent reporting backed by case studies and testimonials. Prioritize expertise, accountability, and a track record of measurable success.
720 Digital Marketing is an AI-first agency founded in Franklin, TN in 2024. For website design specifically, the difference is sites built for search and conversions from the first wireframe, not just visuals: fast load times, clean structure, on-page SEO, and clear paths to contact you. You work with people who design around your goals, supported by 720 AI for research and copy, and you get a site you own and can grow.
720 Digital Marketing offers custom website design and development alongside SEO, paid search and social, content marketing, and email. That means your new site can be built to support the marketing that drives traffic to it, with the design, content, and technical SEO aligned from day one. Every service is tailored to your goals and your Middle Tennessee market.
Both. If you already have a logo, colors, and brand guidelines, 720 Digital Marketing designs the site to match them so everything feels consistent. If your brand needs work, the team can refine or build the visual identity, logo, palette, and typography, as part of the project. The goal is a site that looks like your business and stands apart from template competitors, while still being built for speed and conversions.
Yes. Because most builds use WordPress, you can update text, images, blog posts, and pages yourself through a straightforward dashboard, no code required. 720 Digital Marketing hands over the site with a short walkthrough so your team is comfortable making everyday edits. For bigger changes or new features, the team is available, but you are never locked into paying just to update your own content.
Yes. 720 Digital Marketing offers ongoing support for updates, security, backups, hosting guidance, and performance monitoring after launch, so your site stays fast, current, and secure. Many clients also pair the new site with SEO or paid campaigns so the design keeps generating leads over time. Support plans are optional and scaled to what you actually need, you are not forced into a contract to keep your site running.
AI-first digital marketing for Middle Tennessee businesses: SEO, paid ads, and web design for local small businesses, e-commerce stores, professional services, and real estate.
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