720 Digital Marketing is a pay-per-click marketing agency based in Franklin, Tennessee, serving businesses across Nashville, Brentwood, Murfreesboro, and the wider Middle Tennessee market, as well as national clients. We partner with founders and marketing teams to grow qualified leads, build brand awareness, and hit measurable goals. Our PPC work connects directly to your broader
digital marketing services, so paid search, SEO, and conversion optimization pull in the same direction. If you want a single point of accountability for the whole funnel, our
Franklin digital marketing team can own it end to end.
As an AI-first PPC team, our pay-per-click specialists know what PPC is, how it works for different stakeholders, and what it takes to turn ad spend into measurable results. Here is how a campaign actually runs with us. We start by auditing your account in Google Ads (or building it from scratch) and connecting GA4 and call tracking so every dollar is measured to a real conversion, not a vanity click. We research high-intent keywords in tools like Google Keyword Planner, Semrush, and Ahrefs, then structure tightly themed campaigns with single-theme ad groups, three to five responsive search ads per group, and an upfront negative-keyword list so you stop paying for irrelevant searches. Once live, we work the search-term report every week, shift budget toward the keywords and audiences that convert, and layer in retargeting through our
paid online advertising and
social media advertising services where it lifts results. Every month you get a plain-English report on cost per lead, conversion rate, and return on ad spend. PPC works best alongside
search engine optimization, so we coordinate paid and organic instead of treating them as separate budgets. If you are unsure whether pay-per-click is the right model for your business, our
Google Ads management team is here to answer your questions.
