Search Engine Optimization
SEO Company

Search engine optimization is more commonly known by its acronym SEO. Optimization is the basis of all SEO practices. Once your brand’s presence (website, content and social media platforms) is optimized across the internet, you increase its online visibility. Your website will find its way to the first page of the search engine results pages (SERPs). Your online customers will find your business much quicker, too.

Search Engine Optimization (SEO) involves optimizing your website and online presence to rank higher in results from Google, Bing, and generative AI tools. By making your site easier for crawlers and AI models to understand, advanced SEO practices deliver more organic traffic and higher-quality visitors—at no extra ad spend. It excludes paid placements and direct visits, focusing instead on earned visibility. At 720 Digital Marketing, our AI-enhanced strategies position your site as an authoritative leader, ensuring search engines and AI platforms consistently direct relevant users your way for sustained growth.

AI SEO, or Generative Engine Optimization (GEO), optimizes your online presence for the new era of AI-driven search on platforms including ChatGPT, Gemini, and Google’s AI Overviews. Unlike traditional SEO’s focus on keyword rankings, AI SEO prioritizes visibility and trust within actual AI-generated answers. 720 Digital Marketing leads the way in GEO, helping your brand earn prominent placements and direct citations that drive traffic, authority, and revenue in the age of intelligent search.

Search engines do have subtle differences, but Google continues to dominate—delivering the lion's share of organic traffic and serving as the go-to platform for most users. That's why traditional SEO strategies wisely center on Google. However, at 720 Digital Marketing, we go beyond: we build rock-solid Google optimization as your foundation, while proactively adapting for the rise of generative AI search—ensuring your brand captures traffic from both classic results and AI-powered answers across leading platforms.

No. AI SEO doesn’t replace existing SEO best practices. Our SEO company combines foundation SEO (technical, on-page, link building) and AI optimization strategies to maximize your brand discoverability.

Hiring a proven SEO expert or agency is one of the wisest investments in your marketing budget. The cost reflects the scope and effort needed for lasting results. At 720 Digital Marketing, we take time to understand your objectives before proposing a tailored plan with transparent pricing. Our average hourly rate of approximately $150 reflects experienced specialists supported by AI tools—delivering faster, more effective outcomes without unnecessary overhead.

Absolutely, DIY SEO is possible with research, patience, and trial-and-error learning. But it’s incredibly time-intensive: you’ll need to master technical and on-page SEO, monitor constant algorithm shifts, and now optimize for generative AI search experiences. Why spend countless hours trying to keep up? Partner with 720 Digital Marketing—our AI-first specialists manage every detail, delivering faster rankings, stronger authority, and measurable growth across traditional and AI-driven platforms without the headache.

Even with a basic SEO strategy, three key factors can significantly impact your rankings and visibility across Google and generative AI platforms. Stay aware of these essentials:

Page Experience & Core Web Vitals — Slow-loading pages or poor interactivity frustrate users, leading to higher bounce rates and lower rankings. Google prioritizes sites that deliver fast, responsive experiences through Core Web Vitals: Largest Contentful Paint (LCP) for quick loading of main content, Interaction to Next Paint (INP) for seamless responsiveness, and Cumulative Layout Shift (CLS) for visual stability. At 720 Digital Marketing, we use AI-driven audits to optimize these metrics, ensuring your site excels in user satisfaction and earns stronger positions in traditional search and AI-generated answers.

Keyword Selection — Carefully researched keywords ensure your site appears for the exact terms your ideal customers are searching—whether in Google queries or AI prompts like those in ChatGPT and Gemini. We leverage advanced AI tools for precision keyword analysis tailored to your niche and the competitive landscape.

Content Creation — High-quality, valuable content helps search engines and AI models understand your expertise, boosting topical authority and encouraging longer dwell times. This signals trust and relevance, improving rankings while positioning your brand for direct citations in AI responses.

Blogging helps to boost your SEO strategy across your site but only if crafted with optimization in mind. Search engines are looking for content on your website that will sufficiently answer users’ questions. So, by creating and sharing high-quality and in-depth blogs that address pertinent topics within your industry, you’re likely to be identified as an authority source of the searched topic. With on-page SEO tactics, search engines will find your blog more easily.

SEO and pay-per-click or other paid media options work together to boost your website and position your brand as an authority in your industry or niche. SEO often gives you a far better return on your investment in comparison to paid media options. That’s not to say that website SEO services are cheap and easy; it takes a fair amount of time and resources to get it right but its long-term rewards are immense and sustainable. Most times, SEO and paid advertising will work together to provide the best results.

How quickly you see SEO results varies based on your goals, competition, and campaign tactics. Conventional wisdom suggests 4-6 months for initial movement, but 720 Digital Marketing changes the game with cutting-edge AI tools and data-driven strategies. Our clients frequently experience faster traction—often noticing improved rankings and organic traffic within 3-4 months—with sustained growth leading to goal achievement in 6-12 months across traditional search and emerging AI-driven discovery.

SEO is a comprehensive, multifaceted discipline that demands a wide range of coordinated actions across your website to achieve true optimization in today's search landscape. While many associate SEO primarily with high-quality content—and rightfully so, as algorithms prioritize content that directly fulfills user search intent—content alone isn't enough. When your content expertly addresses your audience's needs, it earns prime placement in Google results and direct citations in AI-generated answers.

However, exceptional SEO requires more: authoritative backlinks from trusted external sites with strong domain authority to signal credibility, plus complete on-page optimization—including meta titles and descriptions, image alt text, headers, and structured data. At 720 Digital Marketing, we go further with AI-enhanced technical SEO: ensuring flawless site architecture, lightning-fast performance, seamless user experience (UX), intuitive navigation, strategic internal linking, and optimizations that make your site not just crawlable, but preferred by both traditional search engines and generative AI platforms like ChatGPT, Gemini, and Google AI Overviews.