Digital PR Services

Your Path to Greater Online Visibility and Brand Awareness

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Digital PR and Link Building That Earns Valuable Press Coverage

Build brand credibility and improve your organic search results with tailored, strategic digital PR services.

With a network of relationships at leading outlets, our digital PR team helps you earn online press features that drive referral traffic and secure valuable backlinks for your business.

What is digital PR and why does it matter?

Digital PR is the practice of building relationships with online journalists and content creators to promote your business, services, or products.

A digital PR team crafts compelling pitches and shares them with the right outlets to earn press features and backlinks for your website.
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Our digital PR team creates educational, reference-worthy content to grow your brand online. We shape your core messaging, organize your assets, and build relationships with influencers, online press, and trusted publishers to connect with the audience you want to reach.
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How Does Online Reputation Management Improve My Company’s Search Performance?

Search engines favor sites with strong backlink profiles that grow organically, meaning the links are earned rather than bought or manipulated. When other sites link to yours, search engines treat it as a vote of confidence that improves your rankings.

So how do you earn more links? The key is producing relevant, useful, and timely content. Content like that is far more likely to be referenced and shared across the web.

As a result, your site earns valuable referral traffic, stronger domain authority, and better keyword rankings, all of which lead to more visitors, more conversions, and higher revenue.

If you want to build a solid online presence and position your company as an authority, digital PR is an essential tactic that works hand in hand with your SEO efforts.

Traditional PR vs. Digital PR: Which Option Fits Best?

We have covered why digital PR matters for your company's overall marketing and search strategy. But how does it compare to traditional PR, and where should you focus your efforts?

Traditional PR

Traditional PR is a well-established approach that focuses on building relationships with reporters and media outlets to earn coverage in print, TV and radio.
It centers on press releases, media events, crisis management and reputation protection.
While traditional PR has clear benefits, it is mostly one-way communication, meaning the message flows from the brand to the public with little room for immediate feedback.
Key Characteristics
  • Relies on traditional media such as newspapers, magazines, TV and radio
  • Less room for creativity because stories must fit a specific outlet's format
  • Aims at a broad audience, since traditional media has wide reach
  • May involve paid placements in print or broadcast spots
  • Results come more slowly because of print deadlines and lead times

Digital PR

Digital PR is an approach that focuses on building relationships with online journalists, writers and influencers to earn features in online outlets.
It centers on creating shareable content that draws press interest and earns valuable links for your site.
Digital PR enables two-way communication, letting audiences respond to and engage with your content, which creates a more dynamic experience for your customers.
Key Characteristics
  • Relies on online media such as web publications, blogs and social networks
  • Targets a specific audience through niche outlets
  • Avoids paid placements but may include sponsored content or influencer partnerships
  • Results come faster since online coverage publishes quickly
  • More room for creativity and experimentation with content
Which approach is right for you? In the end, it depends on your company's goals and target audience.

If you want to reach a broad audience and have the budget for traditional media placements, traditional PR may be a good fit. Digital PR works best when you want to grow your online presence, drive traffic to your site, and engage a specific audience.

Combining traditional and digital PR can deliver outstanding results, since the two approaches reinforce each other.

The Different Types of Digital PR

If you have decided to focus on digital PR, there are three main approaches:

Social Media Relations

Pitches and stories often reach reporters, writers, and influencers through social media. A digital PR and social media marketing team researches and selects the right influencers, builds personalized pitches, and develops relationships that get your brand in front of new audiences.

Influencer and Journalist Relations

Influencers and journalists reach audiences of thousands to millions, and they can help expand your brand's reach by sharing your content or products with their followers. Connecting with them takes real relationship building: engaging with their work, understanding their audience, and offering stories worth covering.

Press Releases and Media Features

Sharing company news, earning mentions in major outlets, or contributing expert commentary are all ways to land press features. This work involves writing a strong, newsworthy press release and pitching it to the right journalists and publications so your story gets picked up.
Our digital PR team builds and runs personalized campaigns that combine all three methods to boost your visibility and results.

Why Your Business Needs Digital PR

Create Standout Content That Earns Press and Public Attention

With millions of businesses competing online, you need every advantage to stand out from your rivals.

Digital PR gives your company the visibility and momentum to make a real impression in a crowded market, and here is how it helps:
Showcase Proficiency
Showcase your company's expertise with original research, infographics, and videos that highlight what sets you apart. Engage your audience with compelling content that leaves a lasting, positive impression.
Forge Connections
Building lasting relationships with reporters, writers, influencers, and online press delivers ongoing value. Consistent communication, through social media or direct outreach, leads to repeat coverage and valuable partnerships.
Hard To Copy or Undo
Strong links from respected sites are hard to earn and tough for competitors to copy or undo. You become a trusted source of insight and a leader in your field, which makes it easier to attract new prospects and clients.
More Organic Traffic
When your content gets featured on an established website, you reach its existing audience and earn valuable coverage. The more quality links you build, the stronger your search rankings, which drives more organic traffic and greater brand awareness.
Budget-Friendly
Because it does not rely on paid online advertising placements, digital PR is a cost-effective way to drive traffic. You can reach a wider, more targeted audience for a smaller investment, making it a smart choice for businesses working with limited budgets.
Handle Emergencies
When a reputation issue hits, our digital PR team manages negative coverage, crafts strategic responses, and handles press communication for you. Protect your online image and address negative sentiment about your brand head-on.

A Digital PR Partner for Expanding Your Brand's Earned Coverage

Strong media networks, creative campaigns, and close collaboration make us a digital PR partner you can rely on. You will work with a team of digital PR and outreach specialists who bring those strengths, along with deep experience running successful campaigns for clients across many industries.

As an AI-first agency, we pair experienced PR talent with smart research and outreach to create content that earns attention from reporters and influencers, building quality links and greater brand visibility.

Our digital PR work stays insight-driven and tailored to each client's goals. We focus on building lasting relationships with media contacts, protecting a positive brand image, and delivering measurable results.

Partner with us to raise your brand's online presence and earn meaningful links through focused, AI-first digital PR.

Our Digital PR Solutions

A Complete Strategy for Strengthening Your Web Visibility
Link Building Outreach
Our digital PR team helps you grow your list of linking websites and maintain steady relationships with them. We find trustworthy sites that reach your ideal audience, identify the right targets, and review each site's authority to build an effective link building plan for your business.
PR-Driven SEO
Get digital PR that works hand in hand with your SEO strategy. Our team identifies valuable keywords, builds content plans, and applies link building tactics that improve your organic search results. On-page and off-page PR work together to extend your brand's story across multiple outlets.
Link Building
Build a strong backlink profile to attract qualified traffic and improve your site's visibility in search. As your digital PR partner, we strengthen your domain authority by earning genuine, high-quality links from respected sources. We follow ethical link building practices and pair them with technical SEO so your business is featured in relevant, credible articles and your site can capture the rankings that coverage earns.
Content Promotion
Great content is the foundation for earning press coverage and links. Our digital PR team creates compelling, shareable assets through content marketing, including articles, graphics, and multimedia, that resonate with your target audience and fit your brand's story. We then pitch them to the right outlets to earn positive coverage and backlinks.
Guest Posting
How you present your business matters when you are building credibility and trust. Our digital PR team helps you get published on respected outlets through strong guest post pitches. We write engaging guest articles that highlight what makes your business different and place them on relevant, authoritative sites.
Niche Edits
Niche edits place your links inside existing, already-indexed articles for fast, relevant exposure. We reach out to trusted sites and suggest adding credible, contextually fitting links within their content. With our ethical approach to niche edits, you can trust that every link is earned honestly.
Unlinked Mention Reclamation
Turn unlinked brand mentions into valuable backlinks that drive referral traffic. Our digital PR team researches the web to find places where your business is mentioned without a link, then reaches out to those writers and asks them to link to the right page. Paired with HARO link building, it is a proven way to earn quality links and build relationships with trusted sources.
Sponsorships and Partnerships
Sponsorships and partnerships open up unique opportunities to connect with online communities and expand your reach. Our digital PR team connects your business with the right community events and initiatives, uses sponsored placements to grow brand mentions, and pursues strategic partnerships that move your story forward.
White-Label Influencer Outreach
Many buyers rely on influencers for product recommendations. Our digital PR team builds relationships with industry writers and online influencers to make sure your content reaches the right audience. We also provide white-label influencer outreach and link building packages that agencies can pass along to their own clients.

Our Proven Digital PR Process

Many digital PR campaigns fall short because of weak planning and execution. Our PR team follows a clear, proven process to avoid costly mistakes and deliver real results for your business.

Audience Research and Analysis

This is the most important step in our PR work. Our digital PR team identifies your key audience segments and understands their needs, preferences, and online behavior, so we can build a digital PR strategy tailored to your business.

Campaign Planning

Based on that research, our digital PR team builds a complete campaign plan with clear goals and timelines. We choose the strongest outlets and tactics to reach your target audience, and every plan is tailored to fit your brand and objectives.

Content Production

As a digital PR team, we create engaging, relevant content that connects with your target audience. We develop mixed-media assets like infographics, videos, and social posts that tell your brand's story in a compelling way.

Influencer Outreach and Partnerships

Our digital PR team focuses on finding the most relevant media outlets and influencers in your industry. We review each outlet's and writer's audience, content style, and reach to make sure they are a strong fit for your brand before we reach out.

Response Monitoring and Follow-up

We carefully track the responses from our outreach. We follow up promptly to answer questions or act on opportunities as they come up, making sure no potential partnership or coverage slips through the cracks.

Link and Mention Monitoring

Our work does not stop once we earn links and mentions. We keep monitoring those placements across channels. Using advanced tools and metrics, we track how and where your business is linked and mentioned so we can measure the real impact of each campaign.

Reporting and Analysis

Our digital PR team delivers detailed reports on your campaign results. We monitor and evaluate the impact of each part of the campaign using metrics like coverage, engagement, and outcomes. Our clear reports give you full insight into our process and the results we deliver.

Key Metrics To Measure the Performance of Your Digital PR Outreach

To confirm your digital PR activities show steady progress, our digital PR solutions observe and assess important indicators, such as:

Domain Authority (DA) and Domain Rating (DR)

Look at the DA and DR of the sites where your content or mentions appear. Strong DA and DR point to respected, authoritative sites, which can boost your own site's credibility and search rankings.

Keyword Ranking Improvements

Track the positions of your target keywords before and after the campaign. Improved rankings often come from quality links on strong sites, a sign that your digital PR outreach is working.

Link Quality and Quantity

Count the number of links earned from the campaign and assess their quality. Links from strong, authoritative sites carry more weight. Tools like Ahrefs or SEMrush can help review these links.

Search Engine Visibility

Watch for changes in your site's visibility on search engine results pages (SERPs) for relevant queries. Positive movement shows the campaign has lifted your rankings and presence in search results.

Referral Traffic

Measure the referral traffic coming from the links you earned. Higher referral traffic from quality sites is a sign of effective digital PR.

Brand Mentions

Track brand mentions across channels, including social media, forums, and other sites. A rise in mentions can signal growing brand awareness, visibility, and relevance.

Engagement Metrics

Measure engagement such as shares, likes, and comments on content published as part of the PR campaign. Strong engagement signals that your content and outreach are resonating with the audience.

Why Choose Us as Your Digital PR Agency

An AI-First Digital PR Partner

720 Digital Marketing pairs experienced PR specialists with AI-driven research and outreach. Our team has worked with clients across many sectors, from multi-location brands to small family businesses.

Team up with our full-service PR team to gain the following advantages:
Data-Driven Outreach
A data-driven approach is the foundation of our results. Using advanced analytics and industry research, we precisely target the right journalists and media outlets for productive outreach. That means every campaign is built on a deep understanding of your market and how your audience behaves.
Tailored Campaigns
Every digital PR campaign we run is built around your business. We know that each company has a distinct story and audience, so we create custom campaigns that match your brand's personality and goals rather than forcing you into a one-size-fits-all template.
Client-Focused Partnership
Putting clients first makes us more than a PR firm. We become a reliable partner in your growth. Your success drives ours, and we take real pride in building lasting relationships founded on clear communication and full transparency.
Strong Media Relationships
Building relationships with influential writers, reporters, and outlets in your industry is central to our digital PR work. Our team has developed strong media connections over time, which lets us earn valuable placements for your business.
Original Content Creation
Online, content is everything, and original, fresh content is the most valuable asset you can have. Our team develops new ideas, writes compelling stories, designs eye-catching visuals, and produces engaging videos that journalists and audiences alike want to share.
Social Media Expertise
You get the best of both worlds with our combined PR and social media expertise. Working across multiple social platforms, our team connects with influential voices for outreach, and we also excel at social media management and content production.

Experience Real Results

Partner with Top Digital Marketing Agency in Franklin Tennessee - 720 Digital Marketing and scale your business.

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Frequently Asked Questions

Digital PR is the practice of earning brand mentions, links, and coverage across online publications, podcasts, industry blogs, and social platforms to build authority and search visibility. Unlike traditional PR, it ties media relationships directly to measurable outcomes like referring domains, branded search lift, and organic traffic. At 720 Digital Marketing in Franklin, TN, we pair journalist outreach with data and AI-assisted research so your coverage compounds into long-term ranking and reputation gains.
A digital PR campaign typically includes audience and media research, a newsworthy angle or data story, journalist and creator outreach, link and mention acquisition, and ongoing monitoring of coverage and sentiment. We also handle online reputation management, brand mention tracking, and reporting that ties earned placements back to referring domains and organic search performance. Each campaign is scoped to your industry and target publications rather than a one-size-fits-all list.
Traditional link building chases links in isolation, often from low-value directories or paid placements. Digital PR earns links as a byproduct of genuine media coverage and storytelling, which tends to produce higher-authority referring domains, brand mentions, and editorial trust signals that search engines and AI answer engines reward. The result is more durable: links sit inside real articles and interviews rather than footers, so they keep passing value and sending referral traffic over time.
Yes. Earned coverage builds the authoritative backlinks and brand mentions that strengthen organic rankings, and it also feeds AI answer engines like Google AI Overviews, ChatGPT, and Perplexity, which cite trusted publications. As an AI-first agency, 720 Digital Marketing tracks where your brand is mentioned across both classic search and generative engines, then targets the publications and topics most likely to influence those results for your audience.
Early placements can land within the first few weeks of outreach, but digital PR is a compounding strategy. Most clients see meaningful gains in referring domains, branded search, and authority over three to six months as coverage accumulates and links age. We set expectations up front based on your starting authority and industry, and we report on leading indicators like pitches sent, responses, and secured placements so progress is visible well before rankings move.
Yes. Online reputation management is a core part of our digital PR work. We monitor brand mentions, reviews, and search results, promote positive coverage so it ranks for your brand name, and respond to issues with a clear strategy rather than guesswork. The goal is a first page of search and AI results that reflects your business accurately and builds trust with prospective customers in Franklin, Nashville, and beyond.
We measure digital PR by outcomes, not vanity metrics. Core indicators include the number and quality of secured placements, new referring domains, domain authority of linking sites, branded and non-branded search growth, referral traffic from coverage, and share of voice against competitors. We also track brand mentions inside AI answer engines. Every campaign comes with reporting that connects these signals back to the placements we earned, so you can see exactly what the work produced.
Digital PR works well for businesses that need authority and trust to win customers: professional services, healthcare, finance, SaaS, e-commerce brands, and local companies competing in crowded markets. If your buyers research before they purchase, or if AI answer engines and search results shape first impressions of your brand, earned coverage gives you credibility that ads alone cannot. We tailor the publication targets and angles to your industry so the coverage reaches the people who actually influence your pipeline.
Look for an agency that can show real placements, name the types of publications it pitches, and explain how it ties coverage to search and revenue outcomes. Ask about its outreach process, how it builds story angles, and how it reports on referring domains and brand mentions. Be cautious of anyone promising guaranteed placements on specific big-name sites or selling links as a product. 720 Digital Marketing in Franklin, TN, works transparently: you see the targets, the pitches, and the results.
We are an AI-first agency, so our digital PR pairs human relationship-building with data and AI research. We use that to find timely story angles, identify the publications and creators with real influence in your space, and track how your brand shows up across both search and AI answer engines. You get a focused campaign tied to authority and visibility goals, clear reporting, and a team that treats earned coverage as a long-term asset rather than a one-off press hit.
Our digital PR services include media and influencer outreach, data-driven story and campaign development, link and brand-mention acquisition, online reputation management, executive and brand thought-leadership placement, and coverage monitoring and reporting. We connect each of these to your broader SEO and AI visibility goals so earned media reinforces the rest of your marketing. Engagements can run as a standalone digital PR program or as part of a wider strategy with our team in Franklin, TN.
We start with what makes your business newsworthy: proprietary data, customer trends, expert commentary, or a fresh take on an industry conversation. Using AI-assisted research, we test which angles journalists and creators in your niche are already covering, then shape pitches and supporting content around them. The aim is a story an editor genuinely wants to publish, which is what earns durable links and mentions rather than a press release that gets ignored.
A digital PR specialist researches your market and target media, builds newsworthy story angles, pitches journalists, podcasters, and creators, and secures coverage that earns links and brand mentions. They also manage relationships with editors, monitor how your brand is represented online, and report on the search and authority gains the coverage produces. In short, they turn your expertise and data into earned media that supports both reputation and rankings.
Digital PR amplifies the rest of your marketing. The authoritative links and mentions it earns strengthen the keyword rankings your SEO targets, while the assets we create for outreach, such as data studies and expert commentary, double as content for your own site and social channels. Coverage in trusted publications also makes your brand more likely to be cited by AI answer engines. We coordinate digital PR with SEO and content so each effort compounds the others rather than running in isolation.
AI-first digital marketing for Middle Tennessee businesses: SEO, paid ads, and web design for local small businesses, e-commerce stores, professional services, and real estate.
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