How Generative Engine Optimization Works
Build Topical Authority and Get Cited by AI
AI search engines like Google AI Overviews, ChatGPT, Perplexity, and Gemini are reshaping how people find information. Instead of matching exact keywords, large language models read context and intent, then generate a direct answer and cite a handful of trusted sources.
That shifts the goal of SEO. Ranking #1 in the blue links no longer guarantees the click, because the answer often appears above them. To get cited, your content needs clear, extractable passages, strong entity and schema markup, real first-hand expertise, and authority signals the model trusts. We build all of that on top of solid
technical SEO and
SEO content marketing so traditional rankings and AI citations reinforce each other.