Social Media Advertising

Reach the Right Audience at the Right Time

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Achieve Steady Increases in Conversions Each Month

Seeing organic reach and sales slip? Grow your brand and drive measurable results with our performance-focused paid social media advertising. Our approach combines platform expertise, AI-powered audience targeting, and continuous optimization to maximize your return on ad spend. Partner with our paid social team to put your offer in front of the people most ready to buy.
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A Performance-Driven Paid Social Advertising Agency

We help independent shops, multi-location brands, and growing companies get more from paid social. Our team manages the strategy, creative, targeting, and optimization so your budget works harder across every platform. Here is how we approach paid social campaigns for the businesses we partner with.
SPORTS SHOES AND STREETWEAR RETAILER

Higher

sales from paid social

Stronger

return on ad spend
For a footwear and streetwear retailer that already had a strong following, the challenge was turning that audience into consistent revenue. We took over both organic and paid social, tightened the targeting, and rebuilt the creative around the products driving the most demand. The result was a steadier flow of qualified traffic and a measurable lift in sales from social channels.
NATURAL HORTICULTURE AND INSECT MANAGEMENT PROVIDER

Stronger ROAS

Return From Promotion Investment

Higher

return on ad spend
Before working with us, this client ran social ads with broad, untargeted audiences, which limited how well the campaigns reached the right people. We ran A/B tests on audiences and refreshed the creative, then narrowed targeting to the segments most likely to convert. The reworked campaign delivered a much stronger return on ad spend.
BIDDING SERVICES COMPANY

More

engagement on social

Stronger

site activity year over year
A specialized services company came to us to build recognition with nonprofit and community organizations in their region. We launched a combined organic and paid social program to grow awareness and engagement with that audience. Over the course of the year, the campaign drove a meaningful increase in site activity and qualified inquiries.

Experience Real Results

Partner with Top Digital Marketing Agency in Franklin Tennessee - 720 Digital Marketing and scale your business.

Proven Growth

Sales Volume
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What Is Social Media Advertising?

Win Better Leads With Smart Targeting
Social media advertising, also called paid social, is one of the most cost-effective ways to drive awareness, leads, and sales. It means running paid ads or boosted content across the major social platforms, including:

-Facebook
-LinkedIn
-Instagram
-Pinterest
-X (formerly Twitter)
-TikTok

Wondering why social media advertising stands out from other online channels, and whether it's worth the spend?

Social platforms let you target audiences with precision using signals like location, demographics, online behavior, interests, and device type. Unlike many other digital channels, you typically pay only when people click or view your ads. That makes paid social a strategy built to deliver a strong return on ad spend.
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How Is Social Media Advertising Different From Organic Social?

Get Fast, Focused Results.

What Is Organic Social Media Marketing?

Organic social media marketing builds visibility without paying for reach. You post, engage, and grow your audience over time through content that earns awareness and participation rather than buying it.

What Is Paid Social Media Advertising?

Paid social media advertising puts budget behind targeted ads to expand reach and drive a stronger return. With precise targeting, your ads reach the people most likely to need your product or service right now.
Organic and paid social work best together, not in competition. Run organic content to build community and trust, and layer paid campaigns on top to scale reach and conversions.

Align both with how your ideal customers actually use each platform, and you move your business forward more efficiently.

Our Technology for Performance-Focused Paid Social Management

Our Paid Social Advertising Services
Performance Rating System
Performance Rating System reviews over 150 elements to gauge current paid social promotion effectiveness. This enables our specialists to pinpoint optimal channels for expansion and continually improve your promotion approaches.
Analytics Dashboard
Our analytics dashboard gives you a clear, real-time view of your paid social campaigns. It tracks engagement, views, conversions, and ad spend across every platform in one place, so you can make informed adjustments quickly.
AI Enhancement Suite
AI Enhancement Suite comprises resources allowing our sponsored social promotion provider to improve your machine learning discovery outcomes. We apply it to determine top-performing visuals and wording, ensuring initiatives like Pinterest promotions connect with users at peak moments.
Regional Targeting Solution
Our targeting solution uses sophisticated location-based precision for paid social campaigns. It streamlines feedback handling and area-specific outreach, helping you reach the right neighborhoods and audiences with less wasted spend.

Why Your Business Needs Paid Social Advertising

Extend Your Reach Without Overspending.
Grow Your Audience Faster
Paid social lets you target well-defined audiences and reach new segments quickly. Using social ads, we have helped brands put their content in front of large new audiences and grow their follower base across Facebook, Instagram, and X in a matter of months.
Boost Your Organic Reach
Working with a limited budget? Paid social is a practical way to extend the reach of your best organic content. Flexible ad formats let you turn high-performing posts into campaigns and connect with highly engaged audiences, and the same content can feed your content marketing strategy for compounding results over time.
Increase Website Conversions
Paid social can lift your conversion rate while keeping your cost per result low. For a wellness client, a sustained paid social program drove meaningful online revenue at an efficient cost per engagement over the course of the campaign.
Drive More Engagement and Awareness
People engage more across social platforms because connecting with a brand there is easy. Facebook advertising helped a consulting client earn a large volume of engagements, while their X campaign generated a strong number of video views over the same period.
Generate Qualified Leads
Landing pages are optimized to attract qualified prospects and re-engage visitors who did not convert. A unified paid social plan lets you tailor offers and split campaigns by demographic, profession, or interest. For online stores, this connects directly to your ecommerce marketing funnel so paid clicks translate into tracked sales.
Gain Actionable Insights
Which channels drove the most views? Did your landing page convert? Paid social gives you practical data and metrics like engagement, visits, and feedback to measure each campaign and shape the next one. Brands that need this at scale often move into enterprise social media advertising as their programs grow.
Promote a Strong Offer
Targeted paid social lets your business spotlight your best products or services and use strong calls to action that move people toward booking, buying, or requesting a quote. Pairing it with conversion rate optimization on your landing pages turns more of that paid traffic into customers.
Drive Faster Revenue
Running limited-time offers is simpler and more profitable with paid social. Campaigns give you convenient, budget-friendly ways to influence buying decisions and boost revenue, and they layer well with programmatic advertising when you want to reach the same audiences across the wider web.
Spend Your Budget Efficiently
Promotion via social networks permits ongoing data monitoring and practical budgeting. With roughly $8,000 invested in promotions, we generated $170,000 in income during a 28-day tracking period for an online retailer (/portfolio/northline-express/).

Social Media Platforms Worth Advertising On

Optimize Resource Allocation
With so many social platforms and divided consumer attention, choosing the right channels for your ads is critical. Many businesses skip expert guidance or research and chase trends, wasting budget on mismatched channels that deliver poor results. Reviewing your goals and audience first, and combining paid social with influencer marketing where it fits, keeps spend focused on the platforms your customers actually use.
Social Network Channels Suited to Various Business Categories:
Channel
Description
Ideal For
Facebook
Promotion on Facebook applies sophisticated selection tools to connect with people via demographics, preferences, and digital patterns. It supports diverse promotion styles including pictures, clips, surveys, and multi-item displays.
Recommended for those seeking to: Target narrow groups Obtain rapid outcomes Optimize returns via detailed selection
Instagram
Promotion services on Instagram open doors for operations of every scale to expand followers through featured materials and imaginative promotion styles.
Best for promotion initiatives targeting: Labels with powerful imagery Online retailers Style-focused operations Content creators
X (previously Twitter)
Promotion on X elevates label exposure and sales via highlighted messages, profiles, topics, and events. An X promotion initiative lets labels participate in current discussions and link with groups based on preferences and popular subjects.
Recommended for labels aiming to: Deliver instant information Highlight urgent promotions or news Increase visits and label references via popular subjects
LinkedIn
Promotion on LinkedIn assists company-to-company promoters in securing premium prospects and building expertise recognition. The channel supplies featured materials, text promotions, direct messages, and personalized promotions for career-oriented users.
Best for operations seeking to: Focus on professionals Engage leaders and executives Build trust Establish field leadership
TikTok
Promotion on TikTok captivates viewers with inventive styles like stream-integrated clips, labeled topic challenges, and profile takeovers. The channel emphasizes narrative and amusement to forge deep bonds.
Recommended to: Operations wanting to personalize their label Consumer-oriented and style operations
Pinterest
Promotion on Pinterest connects labels with motivated searchers seeking concepts, motivation, and items. Using a placement-based payment approach, labels can feature items in intent-driven queries.
Benefits: Merchandise, apparel, interior, cuisine, and cosmetics operations Operations influencing initial buyers Operations complementing online retail approaches
Reddit
Promotion initiatives on Reddit link labels with participants in over 100,000 specialized groups. Promotions appear based on preferences, subscriptions, and group involvement.
Recommended for those wanting to: Access specialized groups via discussions Develop trust and loyalty in targeted groups

How We Manage Your Paid Social Media Advertising

Broaden Your Digital Footprint

We rank among experienced paid social promotion providers, delivering sales-centered solutions. We empower full oversight of your promotion funding and audience focus methods to heighten initiative effects.
Promotion on Facebook
Our Facebook promotion provider develops evidence-supported initiatives reaching your preferred audience throughout their decision process. Via expert oversight, we increase interactions and sales actions.
Promotion on X
As a comprehensive X promotion provider, we handle initiatives from planning through implementation. We develop convincing promotions, run comparative tests, and implement reliable selection techniques to access desired groups.
Promotion on Instagram
Broaden exposure via engaging promotion initiatives on Instagram. We craft eye-catching promotions and refine timing for maximum participation. Whatever your Instagram promotion objective, we guarantee effective delivery.
Promotion on LinkedIn
Our specialists concentrate on paid efforts tailored for business-to-business organizations. We construct precise initiatives that establish credibility and connect with key influencers. From writing copy to placing promotions, our group makes sure your activities here support your broader expansion aims.
Reddit Promotions
Our specialists locate suitable discussion areas aligned with your field. If no profile exists, our group assists with establishment. We set appropriate daily investment levels and handle creative production for seamless operations here.
Pinterest Promotions
Our team handles community-oriented efforts on this visual discovery site. We pinpoint relevant interest groups and refine visual elements. We manage the complete workflow, from profile creation to performance summaries, allowing you to prioritize core activities.

How Much Does Paid Social Media Advertising Cost?

Extract Peak Returns From Each View and Interaction
Promotional expenses on social channels tend to be modest versus alternatives like print, television, or branded integrations. Still, certain organizations hesitate to allocate funds due to unfamiliarity with the cost mechanics.
 
Spending on these platforms varies by factors such as:
 
  • Weekday variations
  • Seasonal patterns
  • Hourly differences
  • Geographic areas
  • Viewer characteristics
  • Industry type
  • Creative quality and alignment
 
Considering social channel promotions? Explore typical investment levels across the primary networks for organizations, and let's launch your oversight and targeted initiatives.

Typical Expenses per Platform

Facebook Promotion Expenses
Oversight fees differ by sector. On average, expect $0.44 for each interaction and $14.40 per thousand views for initiatives. Overall spending also hinges on whether the focus is lead capture or transaction completion.
X (Twitter) Promotion Expenses
Pricing shifts with the format selected. Generally, costs fall between $0.50-$2.00 per initial response (like taps, comments, or shares). Boosted profiles typically run $2.00-$4.00 per response.
Instagram Promotion Expenses
Relative to the parent network, expenses here trend higher. Typical costs range from $0.20-$2.00 per interaction, with an average $6.70 per thousand views.
LinkedIn Promotion Expenses
Pricing aligns with your aims. Sponsored updates often start at $5.26 per interaction and $6.59 per thousand displays. Expect around $0.80 per direct outreach.
Reddit Promotion Expenses
Similar to certain others, this operates on a per-thousand-display model. Daily minimums start at $5, with auction bids as low as $0.20 to $0.50.
Pinterest Promotion Expenses
For visibility building, averages sit at $2.00-$5.00 per thousand displays. For interaction boosts and site visits, expect $0.10-$1.50 per response.

Our Paid Social Advertising Services

Receive Professional Guidance To Meet Expansion Targets
Social Media Advertising
Beyond paid efforts, we supply non-paid growth solutions to complement your outcome improvement work. Specialists perform thorough evaluations to shape your ideal viewer profile and initiate lasting programs.
Social Media Management
Our group manages all aspects, from launching strong promotional efforts to tracking performance and supervising various profiles. We guide platform choices and foster steady online progress.
Social Brand Management
These offerings emphasize creating a reliable and uniform digital persona. We establish a coherent tone and aesthetic across networks, making sure every update, feature, and promotional element matches your principles and targets.
Content Creation
From brief clips and branded shorts to item visuals and animated elements, we produce materials that draw focus and spark responses. Our internal creators guarantee alignment with your identity and program aims.
Social SEO
An effective promotional and growth plan can channel interested visitors to your site. We distribute your top site materials across profiles and amplify exposure through precise boosts.
Site Creation and Build
Our promotional specialists team up with design professionals to properly place sharing tools on your site. Options include review integrations, easy sign-ins, and video embeds.
Video Production
Add short promotional clips to your strategy for outstanding interaction levels. We tailor them for portable devices and silent playback, limiting duration to encourage quick responses in the opening moments.
Social Copywriting
Assign your profile text needs to our group to solidify your status as the preferred option. We perform detailed studies, sector reviews, and viewer analysis to inform production.
Reputation Management
Prevent unfavorable material from harming your image. We use advanced monitoring to follow feedback, simplify replies, and incorporate favorable comments into promotional displays.

Why Choose Us for Your Paid Social Media Advertising

Boost Your Inquiries, Registrations, and Revenue
Our agency is a trusted provider of social growth and targeted promotions nationwide. We've supported numerous organizations in securing outstanding outcomes through focused efforts.
 
Harness the potential of these channels by collaborating with us. Expect these advantages from our group:
  • Expertise Combined With Technology
  • Thorough Monitoring and Updates
  • Flexible Agreements
  • Budget-Friendly Options
  • Broad Sector Knowledge
  • Assigned Promotion Planner

How We Build a Successful Paid Social Campaign

Sustain a Steady Flow of Prospects and Sales

An effective strategy on platforms like Facebook converts views into tangible expansion. From running clip promotions to initiatives aimed at expanding follower counts, achievement begins with an evidence-based plan.

Here’s how a specialized paid ads team builds and launches efforts that produce reliable returns on various networks:
Audience Research and Segmentation
Leveraging sophisticated platforms such as the Ads dashboard, we form precise groups drawn from hobbies, interaction habits, and buying signals. This guarantees that your sponsored network promotions reach precisely those individuals with the highest likelihood of taking action.
Competitor Analysis
Our specialists in platform promotions perform an in-depth review of your sector, examining post formats and ad locations. Grasping what rivals do in their network promotions reveals weaknesses to exploit and areas for advantage.
Platform Selection
Every channel fails to yield identical outcomes. Our team assesses the advantages of each site to align with your viewers and targets. This method confirms that your sponsored network efforts generate trackable outcomes.
Budget Allocation
We establish outcome-oriented expenditure limits, track progress live, and shift resources to the strongest initiatives. This analytical technique makes certain your network promotions yield strong value.
Content Creation
Our promotions group produces material that captures interest and prompts response. Ranging from fixed visuals and motion clips to sliding formats and temporary posts, each element matches your brand style and viewer tastes.
Performance Measurement and Reporting
Our management offerings feature thorough monitoring via analytics for interaction levels, link click percentages, and return on ad spend. We compare effort outcomes each month and tweak approaches to surpass earlier achievements.

How to Choose the Right Paid Social Media Agency

Achieve Lucrative Outcomes From Each Interaction

Choosing an appropriate sponsored network firm can greatly impact your online effectiveness. Here are the essential traits to seek when assessing providers in this field:
Proven Experience Managing Multi-Channel Campaigns
A superior provider grasps the requirements of every site and modifies plans to optimize expenditure.
Dedicated Expertise on the Major Ad Platforms
Opt for a provider offering complete oversight to guarantee your efforts produce aimed outcomes.
Experience Across Visual and Text-Based Platforms
Leading firms excel at executing eye-catching promotions on visual-heavy sites and short-message networks.
Data-Driven Campaign Strategy
A premier provider applies metrics and smart automation to improve efforts for superior gains.
Skill With Visual Discovery and Short-Form Video Platforms
A seasoned provider uses striking imagery and narrative techniques to increase connection with the brand.
Transparent Pricing and Reporting
Reliable providers deliver in-depth summaries and keep openness regarding spending and promotion expenses.
Strategic Campaign Planning and Creative Production
Dependable providers craft captivating promotions that integrate smoothly into your complete marketing approach.
Support Across Every Major Network
Select a firm that combines organic posting with sponsored efforts to maintain consistency across activities.
A Track Record Across Many Industries
Leading providers display evidence of their effort outcomes and utilize that insight to bring concrete gains to your operation.
720 Digital Marketing Agency in Franklin Tennessee
725 Cool Springs Blvd Ste 600, Franklin Tn 37067

Frequently Asked Questions

Popular social ads questions, answered

1What is the difference between organic and paid social media?+
Organic social is the free content you post to your followers, while paid social is advertising you pay to put in front of a targeted audience beyond your followers. Organic builds trust slowly; paid drives reach and results fast. 720 Digital Marketing uses both together, growing your presence organically while paid ads deliver the leads and sales you need now, so the two reinforce each other.
2Which social media platform gives the best return on ad spend?+
It depends on your audience: Facebook and Instagram usually deliver strong returns for local and consumer businesses, LinkedIn for B2B, and TikTok for younger, visual brands. The best ROI comes from matching the platform to your customer, not chasing the trendiest one. 720 Digital Marketing tests and concentrates your budget on the platforms that actually convert for your business, so your ad spend works as hard as possible.
3How much should I budget for social media advertising?+
Most small and local businesses start with around $1,000 to $3,000 a month in ad spend plus management, enough to gather data and reach a meaningful audience, then scale what works. 720 Digital Marketing helps you set a budget tied to your goals and the value of a customer, so you spend enough to see results without overcommitting before the data proves what works.
Want better social ad ROI?Get a free social ads review →

Social media advertising, or paid social, is the practice of running paid ads on platforms like Facebook, Instagram, LinkedIn, TikTok, X, and Pinterest. You set a budget, choose a precise audience, and pay per click or impression to put your offer in front of the people most likely to convert. It complements organic social by adding reach, speed, and measurable results you can scale up or down on demand.
We run paid campaigns across all the major social platforms: Facebook and Instagram (Meta), LinkedIn for B2B, TikTok, X (formerly Twitter), Pinterest, and Reddit. The right mix depends on where your audience spends time and how they buy. For most local and e-commerce brands we start with Meta, then expand to LinkedIn, TikTok, or Pinterest based on results.
Social ad costs are flexible and set by your budget, not a fixed price. You can start small and scale as campaigns prove out. Pricing runs on an auction, so your cost per click or per thousand impressions depends on your platform, audience, and creative quality. We build campaigns around your goals and target cost per lead or sale, then optimize continuously to lower costs and improve return on ad spend over time.
Paid social can drive traffic and leads within days of launch, which is one of its biggest advantages over organic. The first 1 to 2 weeks are a learning phase where the platform's algorithm gathers data and we test audiences and creative. Most accounts see meaningful, stable performance by 30 to 60 days as we cut what underperforms and scale what converts. We share live reporting throughout so you always know what your budget is producing.
Most businesses with something to sell online or a local customer base benefit from paid social. It works especially well for e-commerce, local services, professional services, real estate, events, and lead generation, anywhere your customers scroll Facebook, Instagram, TikTok, or LinkedIn. We start by reviewing your goals and audience to confirm paid social is the right fit and which platforms will move the needle before recommending a budget.
Yes. Our team handles paid social end to end: strategy, audience targeting, ad creative (copy, images, and video), campaign build, daily optimization, and reporting. As an AI-first agency, we use AI to test more creative variations and tighten targeting faster, then put real specialists on budget decisions and scaling. You get one team accountable for both the ads and the results.
720 Digital Marketing tracks and optimizes every campaign for maximum ROI. We set precise metrics, monitor performance in real time using Google Analytics, and refine targeting and tactics continuously, ensuring your investment delivers stronger financial returns and sustained business growth.
Digital marketing delivers superior ROI by targeting only your ideal customers with precision. Unlike traditional advertising’s broad reach, it connects with prospects at the perfect moment, provides clear performance tracking, minimizes wasted spend, and scales efficiently, making every dollar work harder for your bottom line.
Choose an agency that invests in understanding your goals and delivers proven, transparent results. Look for a partner who evaluates your needs thoroughly, sets realistic timelines, aligns strategies with your objectives, and provides consistent reporting backed by case studies and testimonials. Prioritize expertise, accountability, and a track record of measurable success.
720 Digital Marketing prioritizes real client partnerships and tangible, revenue-driving outcomes. We deliver proven results, not empty promises, with cost-effective strategies that maximize your budget and generate the highest possible return on investment.
720 Digital Marketing provides full-spectrum solutions that attract, engage, and convert customers profitably. Our services include SEO, PPC, social media marketing, content creation, email marketing, and website optimization, all customized to elevate brand visibility, strengthen customer relationships, and accelerate revenue growth.
720 Digital Marketing produces high-impact, data-driven content that converts visitors into customers. Every piece, from blogs and landing pages to videos and infographics, is strategically crafted to match user intent and your business goals, fueling higher engagement and optimized conversions.
An internet marketing expert uncovers growth opportunities and executes strategies that deliver superior results. They analyze your data, identify high-leverage improvements, and refine campaigns across channels, ensuring continuous optimization, stronger audience engagement, and maximized ROI.
720 Digital Marketing maximizes your ad spend with precision optimization that drives higher visibility and profits. We refine ad copy, visuals, keywords, and bidding strategies to attract qualified traffic, lower costs per click, and deliver exceptional return on every advertising dollar.
AI-first digital marketing for Middle Tennessee businesses: SEO, paid ads, and web design for local small businesses, e-commerce stores, professional services, and real estate.
The 720 Lead Guarantee: qualified leads in 60 days or less, or you don't pay.Get started →
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