B2B PPC on Google Ads only pays off when the clicks turn into qualified leads. 720 Digital Marketing builds and manages campaigns focused on buyer intent, negative keyword discipline, and cost-per-lead that your sales team can actually work with.
We bid on the terms buyers use when they are ready to evaluate a vendor, not the broad informational searches that drain budget on people who will never convert.
A B2B campaign without a tight negative keyword list burns money on consumer searches, job seekers, and competitors. We build and maintain that list every week.
Clicks sent to a generic homepage rarely become leads. We route traffic to focused pages that match the ad, answer the buyer's question, and push one clear action.
We set bid strategies around your target cost-per-lead, not just impressions or clicks, so your budget works harder as the campaign matures.
B2B sales cycles are long. Remarketing keeps your brand visible to buyers who visited but did not convert, bringing them back when they are ready to make a decision.
You get a clear view of spend, leads, and cost-per-lead every month. No black-box dashboards, no inflated vanity metrics.
We start by understanding your sales cycle, your average deal size, and who your ideal buyer is. If you have an existing Google Ads account, we audit it before spending a dollar.
We structure campaigns by service line or audience segment, write ad copy that speaks to business buyers, and load a strong negative keyword list from day one.
We review or build the page your ads send traffic to. The message in the ad and the message on the page need to match or your Quality Score and conversion rate both suffer.
Once live, we monitor search term reports daily for the first month, cutting waste and shifting budget toward the keywords and ads generating real leads.
B2B PPC is not a set-it-and-forget-it channel. We meet with you monthly, share a plain-language report, and adjust strategy based on what the data shows.
Consumer PPC and B2B PPC share the same platform but almost nothing else. A business buyer searching for a managed IT provider or a commercial cleaning contract is not browsing. They are actively building a shortlist. That means you need to show up with the right message at exactly the right moment, or the click goes to a competitor who does.
The biggest mistake B2B companies make with Google Ads is treating it like a consumer campaign. Broad match keywords, generic ad copy, and a homepage destination are a reliable way to spend a lot of money and generate very few qualified leads. The fix is tighter structure. Tight match types, tight ad groups, and a destination page that answers the buyer's specific question before they bounce. Our team works with small and local businesses across the United States, so we understand the budget constraints and the pressure to prove ROI fast.
We also know that B2B lead generation does not live in a silo. A buyer who clicks your ad may also find you through organic search or a referral before they convert. That is why we look at your full funnel, not just the ad account, when we build a strategy. If your website is not ready to convert traffic, we will tell you that before you spend money sending clicks to it.
A campaign that generates 50 clicks and 3 qualified leads beats one that generates 200 clicks and 1 tire-kicker every time. That is the core of how 720 Digital Marketing manages B2B PPC. We care about what happens after the click. Are the leads speaking to the right person at your company? Are they in your service area? Are they the size of business you actually want to work with? Those answers shape every decision we make in the account.
We achieve lead quality through three levers. First, keyword selection: we prioritize commercial-intent phrases over informational ones. Second, ad copy: we write headlines and descriptions that pre-qualify the reader, so people who are not a fit are less likely to click. Third, landing page design: we make sure the page speaks directly to the buyer segment the ad targets. Our B2B PPC agency approach is built around this framework for every client we take on.
Businesses we work with range from professional services firms to contractors to healthcare providers. Our healthcare provider clients face specific compliance considerations in their ad copy, and our plastic surgery SEO work shows how we pair paid and organic strategies in high-value, high-competition verticals. Whether your sales cycle is two weeks or six months, we build the campaign to match it. We also manage PPC services in Dallas and PPC management in Bend, so we have hands-on experience in competitive local and regional B2B markets.
720 Digital Marketing was built specifically to serve small and local businesses doing between $500,000 and $10 million in annual revenue. That means our management fees are priced so that Google Ads actually pencils out for you, not just for enterprise clients with six-figure ad budgets. We are transparent about what you are paying for management and what is going toward your actual ad spend.
We hold a 5-star rating on Google because we focus on results, not on locking clients into long contracts or upselling services they do not need. Our goal is to become the marketing department you do not have to hire. From SEO for landscapers to SEO in Birmingham to Las Vegas SEO, we run a full range of digital marketing services that can support your paid campaigns with organic presence and a website that earns trust.
If you are also thinking about how your website represents your brand offline, our website design services and business card design in Houston show the range of work we do for growing businesses. The point is simple: you get more when your paid, organic, and brand assets are all pulling in the same direction, and we build all of them.
B2B PPC targets buyers making decisions for a company, not for themselves, which means longer consideration cycles, smaller search volumes, and higher value per conversion. That requires tighter keyword targeting, ad copy that speaks to business outcomes, and a landing page designed for a professional audience rather than an impulse purchase.
The right budget depends on your industry, your target geography, and your cost-per-lead goal. A realistic starting point for most small B2B businesses is enough to generate a statistically meaningful number of clicks each month so you can optimize from real data. We discuss a specific budget range during your free strategy call based on your market.
Most campaigns need 60 to 90 days of data before the cost-per-lead stabilizes and optimization becomes predictable. The first 30 days are heavy on negative keyword pruning and match type refinement. Lead volume often improves significantly in months two and three as waste is cut and budget shifts to what is working.
Not always, but your current page needs to match the intent of the ad and push one clear action. If your homepage is the destination, you are almost certainly losing conversions. We audit your existing pages and tell you honestly whether a new page is needed or whether targeted edits will do the job.
Yes, and the two channels work better together than either does alone. Paid search gives you immediate visibility while SEO builds long-term authority. 720 Digital Marketing manages both, so your paid and organic strategies share keyword data and do not compete against each other.
Our pricing is built for small businesses doing between $500,000 and $10 million in revenue, so it is designed to be profitable at realistic ad spend levels. We are transparent about the management fee versus what goes to Google, and there are no hidden markups on your ad budget. Contact us for a specific quote based on your goals.
Ready to get started? Talk to the 720 Digital Marketing team.
