Digital Marketing for Roofers That Actually Works

At 720 Digital Marketing, we specialize in helping roofing companies grow their business with proven digital marketing strategies that generate real leads and real revenue. Whether you're a small roofing contractor or a multi-crew operation, we build custom marketing plans that bring results. From roofing SEO and Google Ads to lead-generating websites and local map rankings, we help roofers dominate their market, one click at a time.
roofing

Why Roofers Trust 720 Digital Marketing

✅ Built Specifically for Roofers
We don’t do cookie-cutter. Our team understands the roofing industry and builds marketing campaigns that speak directly to homeowners and property managers looking for roof repairs, replacements, or inspections.

✅ Local SEO That Gets You Ranked
We make sure your business shows up when people search for roofers in your city. From optimizing your Google Business Profile to building citations and backlinks, we drive organic traffic that converts.

✅ Paid Ads that Don’t Waste Your Budget
With our Google Ads management, we target high-intent keywords like "roofing contractor near me" and "emergency roof repair" to put your business in front of the right customers, fast.

✅ Roofing Websites That Convert
A beautiful site means nothing if it doesn’t bring in leads. We build fast, mobile-friendly websites designed to turn visitors into phone calls and contact form submissions.

✅ Monthly Reporting & Real Support
You’ll never be in the dark. We provide clear monthly reporting and real communication so you always know what’s happening and where your money’s going.

Improve Your Marketing ROI with 720 Digital Marketing’s SEO Services for Roofing Companies

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Dedicated Account Manager and In-House Team to Develop and Implement Your SEO Strategy
Comprehensive Platform to Optimize, Measure, and Report SEO ROI
Tailored to Your Business Objectives, Market Trends, and Overall Marketing Strategy
In-House Project Management Software, 24/7 Support, and Direct Client Phone Line Access

Typical SEO Agency

Dedicated account manager that’ll need your time to develop and implement assets
Third-party toolkit for tracking SEO’s performance with subscription costs passed to you
Copy-and-paste checklist for optimizing your site and (hopefully) delivering results
Regular, but unreliable when site issues happen, and you need help now

In-house SEO

One or more team members searching for the time to optimize 200+ ranking factors
Free and paid tools for auditing, monitoring, and measuring rankings and traffic
S.M.A.R.T. goals, but difficult to achieve with limited resources, time, and skillsets
Varied with documentation gaps leading to project delays and wasted budget

Our Roofing Marketing Services

roofing

  • Roofing SEO-Local SEO, on-page optimization, Google Business Profile management

  • Lead-Generating Websites-Custom design, mobile-optimized, built to convert

  • Google Ads & PPC-High-ROI campaigns with detailed targeting and split testing

  • Social Media Ads-Facebook & Instagram ads designed to reach local homeowners

  • Reputation Management-Get more 5-star reviews and build trust with potential clients

  • Content Marketing-Blog articles, service pages, and more to boost rankings & traffic

Real Results. Real Growth.

roofing

We don’t just build pretty websites, we build pipelines of qualified leads. Our roofing clients typically see:

  • Stronger local rankings for the searches that matter

  • More phone calls and contact form submissions

  • A steady stream of new 5-star reviews

  • Lower ad costs through better-targeted, higher-quality leads

GET A QUOTE

FAQs About Roofing Marketing

Roofers get leads from Google through local SEO and Google Business Profile optimization for searches like "roof repair near me," plus Local Services Ads and Google Ads for storm and emergency work. We optimize your service-area pages, collect and respond to reviews, and build a steady stream of qualified roofing leads so your company shows up when homeowners need a roofer now.
Most roofing companies invest between $1,500 and $5,000 per month depending on whether the focus is SEO, paid ads, or a combination. A single-location roofer competing locally needs less than a multi-crew company expanding across several service areas. We build the plan around your service radius, average job value, and how fast you want to fill the schedule, so the spend maps to the leads you actually need.
Slow seasons are when SEO pays off, because organic rankings keep generating inspection and repair requests without paying per click. We use quieter months to publish service and city pages, earn reviews, and build local authority through ongoing content marketing so you rank ahead of competitors before the next storm season. We also run retargeting and maintenance-plan campaigns to keep your pipeline full year-round.
Look for an agency that understands roofing specifically: seasonality, storm response, insurance and retail jobs, and the difference between repair and replacement leads. Ask how they track calls and form fills, how they report cost per lead, and whether you own your website, reviews, and ad accounts. 720 Digital Marketing reports on the metrics that matter to roofers, booked jobs and cost per lead, not vanity rankings.
Yes. We set up and manage Google Local Services Ads so your roofing company can earn the Google Guaranteed badge and appear at the very top of local search. You pay per lead instead of per click, and we handle the license and insurance verification, lead disputes, and bid management so you only pay for genuine roofing inquiries in your service area.
Target a mix of service and location keywords: "roof repair [city]," "roof replacement," "metal roofing," "storm damage roof repair," and "emergency roofer near me." High-intent and insurance-related terms convert best because the homeowner is ready to book. We research the exact phrases people in your service area search, then build dedicated service and city pages so each one can rank and turn searchers into booked roofing jobs.
AI-first digital marketing for Middle Tennessee businesses: SEO, paid ads, and web design for local small businesses, e-commerce stores, professional services, and real estate.
The 720 Lead Guarantee: qualified leads in 60 days or less, or you don't pay.Get started →
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