A 720 Digital Marketing fractional CMO drives growth by making your existing marketing team more efficient and accountable, not by adding headcount. In the first 90 days we refine the systems and processes inside your marketing department and stand up weekly KPI reporting on a scorecard, so every campaign is measured against profitability rather than vanity metrics.
We will either build a new scorecard or improve your existing one to deliver immediate clarity on what is working. When considering a Fractional CMO for your high-growth business, weigh the cost of not having a dedicated marketing leader against the gains of an experienced one. There is real risk in letting a marketing director or coordinator set campaign objectives for your entire organization when they may be underqualified for that responsibility.
A typical engagement starts with a marketing audit: we review your current channels, your customer-acquisition cost, your sales-to-marketing handoff, and the data you already collect. From there we set a 90-day roadmap with clear owners and budgets, then meet weekly to hold the plan accountable. Because pricing is set by scope rather than a fixed salary, the engagement can scale up during a product launch or busy season and scale back when you need less, which keeps senior leadership affordable as your priorities shift.
Your Fractional CMO can direct the full mix of
digital marketing services, from
web design and
paid advertising to
social media marketing. By hiring a Fractional CMO from 720 Digital Marketing, you give your team the expertise and confidence needed to reach new levels of sales and profitability.
Why Nashville Businesses Hire a Fractional CMO
Nashville's growth has a predictable side effect: companies outgrow their marketing before they can justify a marketing executive. Revenue passes $1M, then $5M, and marketing is still whoever has time for it. The founder approves ad budgets on gut feel, three vendors run in three directions, and nobody owns the number.
That's the gap a fractional CMO fills. Healthcare practices, construction and trades companies, professional services firms, real estate teams, the Middle Tennessee businesses we work with rarely need a $200K+ full-time CMO. They need senior marketing leadership a few days a month: someone who sets the strategy, holds the agencies and freelancers accountable, and reports to ownership in revenue terms, not impressions.
Working with 720 also means your fractional CMO isn't operating from a laptop three time zones away. We're based in Cool Springs (725 Cool Springs Blvd, Franklin), about 20 minutes from downtown Nashville, close enough to sit in your leadership meetings when it matters, walk your operation, and understand the local market your customers actually live in. The strategies we bring are the same ones we run for 50+ clients of our own.
Fractional vs. Full-Time CMO: When Each Makes Sense
Hire a
full-time CMO when you have a marketing team of five or more to manage daily, complex brand work across markets, and the budget to pay an executive salary that easily clears six figures before benefits and equity. At that stage, a full-time seat earns its cost.
Hire a
fractional CMO when you're roughly $1M-$20M in revenue, marketing is being run by the founder, an office manager, or a loose collection of vendors, and what's missing isn't more hands, it's a head. You get the strategic layer at a fraction of the cost, with no recruiting cycle and no severance risk if priorities change.
What a 720 fractional CMO engagement includes:• A marketing strategy and quarterly roadmap tied to revenue goals, not activity for its own sake
• Budget allocation across channels (SEO, paid ads, social, email), with the math shown
• Oversight of your existing agencies, freelancers, and in-house staff, one brain in charge instead of three vendors guessing
• A KPI dashboard and a monthly report ownership can actually read
• Hiring support when it's time to build the in-house team that eventually replaces us
That last point is deliberate. A good fractional CMO works toward making themselves optional. Call 629-206-7201 and we'll tell you honestly which model your stage actually calls for, even if the answer is "not us yet."
